Article I wrote – How to talk to your web developer

I wrote an article on the Leo Marketing blog – check it out:  How to talk to your web developer  Edit:  This website is no longer there; here is a copy of the text of the article:


As someone who has been designing websites for years, I’ve found that when someone approaches me about developing a website, many times they know they want a website but don’t really know what they are looking for beyond that.

If you are looking for a website for yourself or your company, here are some things to think about as you are prepping for that new web presence.

What do you want the site to do for you?

Are you looking for a site that is purely informational?  A site that sells products or services?  An application that provides a service?  A combination of things?

What is your target audience?

Who are you targeting?  Are you selling widgets to 18-35 year-olds?  Repair services to motocross riders?  Pizzas to everyone?  Pediatric health services to the parents of small children?

How is success defined?

How is winning defined for this website?  Getting more foot traffic through your door?  Generating leads via email?  Via phone?  Selling products online?  Services?  Getting people to make appointments for your clinic?

What have you already tried?

Have you had success with something in the past?  Had a bad experience?  We don’t want to reinvent the wheel each time but to learn from past experiences.

When the client understands what they want, it means that they can better communicate with the developer what their expectations are.  Once the developer understands the real scope of the project, they can focus more on reaching your goals than having to guess (and worry about guessing wrong!)  Few things are more frustrating than trying to reach a moving finish line and many times that’s exactly what happens.

If you have answers to all of these questions, does it guarantee that you will have a seamless website development experience?  Of course not!  However it does mean that there will be fewer issues, which translates into a website that gets delivered faster, potentially delivering more customers (and their pocketbooks) with it.

Additional Tips

If you already have a website and are looking at a redesign, here are some additional things your developer will need:

  • Access to your domain (in GoDaddy, internic, Wix, Dotster, Network Solutions, etc)
  • Access to your current hosting
  • Any branding assets you might have (logo, colors, etc)
  • Existing content from your current website (pages, blog posts, pictures, etc)
  • Any social media accounts you want your website linked to

By Chris G. Clapp

Chris is a computer teacher at Horizon Middle School. He also works with Pathfinders and Adventurers in the Texico Conference as the English area coordinator for the Southwest Texico area. He is happily married to Aimée Clapp.

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